Unlike the present practice of naming the cottons on variety basis,NCC has branded the cottons into three brand names based on the staple length characteristics of the cotton,which is the key criteria for cotton selection. These brand names will be displayed on the cotton bales indicating clearly to the customer, the characteristics of the cotton in the bale.HVI test results will be provided lotwise to customers before dispatch of bales.
The brand names are Supercot, Indcot and Excelcot and the brand matrix is as follows.